PIMFA WealthTech Advisory Council grows to 20 firms with more expected to join in the coming months

PIMFA WealthTech, a digital marketplace and industry network created to drive innovation and enhance collaboration between WealthTechs and wealth management firms, is pleased to announce the number of firms comprising its Advisory Council has grown to 20 firms.

Launched by PIMFA, the trade association for the wealth management, investment services and the investment and financial advice industry, last year PIMFA WealthTech was created to specifically address digital business transformation through the development and adoption of market-leading technology.

Co-chaired by Evelyn Partners and by Rathbones, the Advisory Council now covers the spectrum of industry segments. Among those firms that have joined the Advisory Council since launch are Abrdn, Fidelity International, Killik & Co, Quilter Cheviot, Raymond James, Ruffer and Sesame Bankhall amongst others. In addition to leading wealth management and advisory firms and along with the PIMFA WealthTech strategic partner, Morningstar, organisations from across related financial and professional service sectors – representing the wider industry ecosystem – have also joined the Advisory Council including EY, Shoosmiths, SEI and Expand Research, a BCG company.

The most recent firms to have connected with the initiative being Tech Mahindra, the $5bn (£4bn) Indian IT and Consulting company and Ecospend, the Trustly acquired leader in Open Finance.

PIMFA WealthTech will act as a primary source for market intelligence and insights on the latest technologies and trends impacting the industry, providing fast-track insight, expert forums and Tech Sprints. Through structured Tech Sprints PIMFA WealthTech will examine industry pressure points to deliver tech-based solutions to wealth management and advice firms keen to digitise many of their back-office operations or enhance front-office services for their clients.

The Advisory Council is already helping shape the future direction of PIMFA WealthTech, advising on the tech key priorities of the wealth management and advice industry with a  focus on the key issues impacting the sector from how tech is being applied across the industry and the value chain.

Liz Field, Chief Executive of PIMFA, commented: “I’m delighted so many leading firms from within the wealth management industry have joined the PIMFA WealthTech Advisory Council. Enabling digital business transformation through the development and adoption of market-leading technology is a key priority for PIMFA and the fact that so many firms have expressed an interest in being part of the growth of PIMFA WealthTech shows just how important it is to the industry as a whole too.

“PIMFA WealthTech exists to advance the best in class technology solutions that will help the wealth management industry improve the overall client experience and become more efficient and profitable in the process. With the help of the Advisory Council, PIMFA WealthTech will be able to focus on the key concerns and priorities of the industry and help in the delivery of solutions that will benefit firms of all sizes and the clients they serve.”


The full list of those firms on the PIMFA WealthTech Advisory Council so far is:

  1. Abrdn,
  2. Atomos,
  3. Canaccord Genuity
  4. Evelyn Partners
  5. Expand Research (Boston Consulting Group)
  6. EY
  7. Fidelity International,
  8. Killik & Co,
  9. Morningstar (Including Sustainalytics)
  10. NatWest (Including Coutts)
  11. Quilter Cheviot,
  12. Rathbones
  13. Raymond James (including Charles Stanley)
  14. Ruffer,
  15. SEI
  16. Sesame Bankhall
  17. Shoosmiths
  18. Tech Mahindra
  19. Union Bancaire Privee
  20. 2Plan (including The Openwork Partnership


About PIMFA – the Personal Investment Management & Financial Advice Association

  • PIMFA is the trade association for firms that provide wealth management, investment services and the investment and financial advice to everyone from individuals and families to charities, pension funds, trusts and companies.
  • The sector currently looks after £1.65 trillion in private savings and investments and employs over 63,000 people.
  • More information about PIMFA WealthTech can be found here.
  • PIMFA represents both full and associate member firms. Full members provide a range of financial solutions including financial advice, portfolio management, as well as investment and execution services. They assist everyone from individuals and families to charities and pension funds, all the way to trusts and companies.  Associate members provide professional services to the PIMFA community.
  • PIMFA leads the debate on policy and regulatory recommendations to ensure that the UK remains a global centre of excellence in the wealth management, investment advice and financial planning arena. Our mission is to create an optimal operating environment so that its member firms can focus on delivering the best service to clients, providing responsible stewardship for their long-term savings and investments.
  • PIMFA was created in 2017 as the outcome of a merger between the Association of Professional Financial Advisers (APFA) and the Wealth Management Association (WMA) with a history as a trade association since 1991 – read more.
  • Further information can be found at pimfa.co.uk


For further information on this release or other press matters please contact:

Matthew West, PIMFA PR Manager – [email protected], +44 (0)20 7382 0376 / +44 (0) 7843 903258

Sheena Gillett, PIMFA Communications & PR Director – [email protected], +44 (0)20 7011 9869 / +44 (0)7979 493225

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